Guide to Promoting on Ulule, stage 1: checklist for launching a project

Your project has been published on Ulule! Congratulations!

Before starting your promotion, here is a short list of things to do in order to inform and accumulate your first circle of potential supporters: your close network of friends and family. These few will be the first to help you finance your project and, above all, to spread the word. So don’t hesitate to involve them: ask for their advice, for a helping hand, tweets and messages of support.

Here’s a quick list of things to do to keep them informed when beginning to launch your project. Whatever you do, don’t forget to include a clear link to your project page on Ulule!


1/ Email all your contacts 

Start simple: your mailbox.
Compose an email which presents your project in a personal way. Don’t make it too long, just include enough information about the project itself and its rewards. For further details, your contacts will refer to your page on Ulule. There is one more thing to pass on to this first circle: you have a project, and need your nearest and dearest to lend a helping hand. 

Choose all your close contacts: friends, family, work colleagues…and don’t forget that loaded relative. Have no scruples with your real acquaintances: whether they offer their support or not, they will simply be happy to hear your news.
Ask them to spread the word: a friend who promotes your message around him and who speaks about your project in his social network, his mailbox or in the office will help you just as much as a friend who finances the project.
We have set up buttons to easily share your project. You will find these on the left of your head image on your campaign.


2/ Use social networks

Do you have a Facebook account? Use it! Your Facebook friends represent your extended social circle and it’s easy for them to spread your project with a simple click of the mouse. Keep them regularly up to date with your project’s developments, funding and rewards…share the news that you write on your Ulule page. Everyone’s not going to suddenly offer a wealth of support from the start, but the more they see you involved in your project, the more they will begin to trust your integrity.
Ditto with emailing; it’s crucial for your project’s profile to encourage your contacts to spread the word amongst their own network.
If you can use Facebook easily, take the time to create a dedicated page or an event for your project. Then you can invite your friends and create a permanent page, regrouping all your Project information (texts, project photos and rewards, videos…) This will be a good place to discuss your idea. Don’t forget to include a clear link to your project page on Ulule! It’s there that your supporters can help you and choose their rewards.


For your convenience Ulule has created several buttons to click to share your projects, news or Vox messages on Twitter. That automatically created a text and a shortcut link to the page in question. Use these tools: they will save you time. 

3/ In a café, bar or restaurant 

The internet is a useful tool, but it certainly does not replace your real acquaintances. Speak about your project with those around you; over a cup of tea with friends, during a coffee break with your work colleagues…take any opportunity!

Remember to pick up the phone and tell people about your project in your own way. This is the means to achieve maximum impact. Remember: contact, contact, contact!

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