Based on the information you provide in your project proposal or the conversations we have through the messaging thread on your crowdfunding page, we will guide you towards the fundraising method we consider most suitable for your project: reward crowdfunding campaign, donation crowdfunding campaign or subscription campaign.
REWARD-BASED FUNDRAISING
You offer rewards (symbolic, material or experiential) to your backers* in exchange for their monetary contributions.
This modality is adapted to well-defined projects with a pre-defined community, clear rewards and an ‘all or nothing’ logic. The ‘all or nothing’ logic means that you will only receive the funds raised if the funding goal is reached or exceeded within the timeframe you have set.
Reward campaigns are time-limited and can be set up to a maximum of 90 days. (usually between 30 and 45 days).
*Backers: people who financially support your reward crowdfunding.
DONATION-BASED FUNDRAISING
You receive one-time or monthly donations from your community without any reward to offer in exchange. The goal and duration are optional, you can keep your page online as long as you want.
IMPORTANT: The EUR (€) is the only currency for donation fundraising. For this reason to be able to launch a donation fundraising it is necessary that the beneficiary of the bank account has the residence in a country of the SEPA zone.
SUBSCRIPTION
You will receive monthly contributions from your community in exchange for exclusive content, as part of a subscription plan that provides recurring support for your activity.
You also have the option to allow your community to support you from time to time with an amount of their choice, without any consideration in return, so that they become free subscribers and are notified of upcoming publications.
The fundraising goal is optional. You can set a custom or automatic subscription number goal (when the goal is reached, the next one is automatically displayed) to motivate your community to subscribe to your page. You can keep your fundraising through online subscriptions as long as you want, as there is no time limit.
IMPORTANT: The EUR (€) is the only currency for donation fundraising. For this reason to be able to launch a donation fundraising it is necessary that the beneficiary of the bank account has the residence in a country of the SEPA zone.
Summary of the differences between the two fundraising methods:
| REWARD | DONATION | SUBSCRIPTION | |
| Goal | Mandatory | Optional | Optional |
| Duration | Mandatory | Flexible | Unlimited |
| Rewards | Mandatory | None | Optional |
| Contributions | One-time | One-time or monthly | Optional |
| Subscriptions | No | No | Yes |
| Fees | 6.67% (VAT not included) on funds raised only in case of success (reaching 100% or more). |
6.67% (VAT not included) on all funds collected and transfers. Each time the transfer is requested |
6.67% (VAT not included) on all funds collected and transfers. |
| Funds transfer | A transfer at the end of the campaign. | Possibility of multiple transfers. | Mensual |
No matter if you choose to do a reward-based, donation-based campaign or subscription, you will get support from our coaching team throughout your campaign.
The Ulule commission is the same for all the methods. Applies to all funds transferred if you collect donations or subscriptions. Only deducted in case of success (i.e. when the goal is reached or exceeded) in the reward mode.