On Ulule, you can fund your project in three ways: a campaign with rewards (or pre-orders), a donation campaign or a subscription campaign. When you submit your project, the Ulule team points you to the type that suits it best.
Campaign with rewards (or pre-orders)
Backers receive a reward in exchange for their contribution: an object, an experience, a thank-you… It is the best fit for a well-defined project, with a community to rally over a short period.
- All or nothing: you receive the funds only if you reach your goal within the set time. Otherwise, everyone is refunded.
- The goal is financial, or expressed as a number of pre-orders if you sell a product in advance: see Financial goal or pre-orders: which to choose?
- The campaign has an end date (90 days maximum). If you reach your goal, you can extend it with Extra Time.
- Currency: euros or Canadian dollars.
Learn more: How does crowdfunding with rewards work on Ulule?
Donation campaign
Your community gives you donations, with no rewards to deliver. You choose to accept one-off donations, monthly donations or both.
- The goal and end date are optional: your campaign can stay online as long as you like.
- You request the transfer of available funds whenever you want, as many times as needed.
- You can cancel the campaign and refund all donations as long as no transfer has been made, within 6 months of going live.
- Currency: euros.
Subscription campaign
Your community supports you every month, on a recurring basis, like a subscription.
- You offer monthly tiers, with or without rewards (exclusive content, for example), and a free tier if you wish.
- No end date. The goal is optional: you can set a goal as a number of members.
- The transfer is automatic, on the 1st of each month.
- Currency: euros. Card payment only.
Learn more: How do subscription campaigns work?
Summary
| Rewards / pre-orders | Donations | Subscriptions | |
| Goal | Required (all or nothing) | Optional | Optional |
| Duration | End date required | Optional | No end date |
| Rewards | Required | None | Optional |
| Payment frequency | One-off | One-off or monthly | Monthly |
| Currency | EUR or CAD | EUR | EUR |
| Fund transfer | After the end, if the goal is reached | On request, several times | Automatic every month |
| Commission | Only if successful | On all funds transferred | On all funds transferred |
What the three types have in common
- The same commission: see What is Ulule's commission?
- Tax receipts, if your organisation is eligible (French public-interest association, foundation recognised as being of public utility): see Activating and using tax reductions.
- Support from the Ulule team while you prepare and run your campaign.
- Country and currency rules: see Which countries can I launch a campaign from, and in which currency?
Still unsure? Submit your project: the Ulule team will help you choose.